Sahara Centre


Emax Electronics is the largest electronics retail chain in the Middle East, and an integral part of Landmark Group – the iconic retail conglomerate founded in 1973 that houses highly successful retail concepts such as Babyshop, Shoe Mart, Home Centre, Splash, Lifestyle and Max. 

Emax Electronics currently has over 37 stores across the UAE, Saudi Arabia, Oman, Qatar and Bahrain.

Since the opening of the first Emax Electronics store in 2006, the brand has grown to become the number one electronics retailer in the UAE. It has been named a UAE Superbrandfor2010, 2011 and 2012 and is credited for pioneering the ‘Big Box’ concept, offering customers a one-stop-shop for excellence in customer care, convenience, product offering and retail distinction.

Emax Electronics represents over 800 brands, with over 100,000 products across 20 plus categories, accompanied by unparalleled service and competitive value, Emax Electronics is a one-stop-shop for all electronics needs. The product range retailed at Emax Electronics  includes: photography, IT, mobiles and telecom, accessories, sound and vision, home appliances, health & fitness, do-it-yourself, gaming, gifting, personal care, car electronics & navigation, home solutions, musical instruments, MP3 & portable players, toys, music & videos, security solutions, and more.

A state-of-the-art destination, the first Emax Electronics store was launched on Hamdan Street in Abu Dhabi, covering an area of 13,000 square feet.

Emax Electronics stores are planned very carefully to ensure that the store design enables ultimate technology convergence. The ambience of the store is always vibrant and youthful with each outlet showcasing the collection in an environment that is fun and easy-to-shop in. The visual merchandising is exciting, clean and inviting for customers to get the maximum pleasure out of their shopping experience.

Location Location: East Atrium Locate the store
Telephone Telephone: 06 5751644
Website Website:

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